Say hello to Avada Marketing Consultant. This Avada prebuilt website is ideal for beginners, marketers, professionals and anyone in between. Avada Marketing Consultant can be imported at the click of a button and is highly flexible. Every aspect of the prebuilt website is easily customizable, and it can be adapted and branded to suit any business model or venture using the Avada Website Builder.
In this article, we will explore the header, footer, and homepage layouts that make up the overall website structure to explore how the Avada Website Builder is used to create successful websites. The Avada Marketing Consultant article is a part of a deconstruction series and is the follow-on article that explores the Avada Business Coach prebuilt website. It is important to highlight that Avada gives you total design freedom to create unique layouts for your website that work, with the only limit being your imagination.
Styling and Features
Creating a style guide for your website will prove to be invaluable in the future. A style guide will help you to address usability, the user experience, design consistency, and online trends in an organized and consistent manner.
The Avada Website Builder has a vast array of features and styling options; however, you do not need to use all of them for your website, and this is where your style guide comes in. Decide upfront which styling options align with your brand and which design features are needed to make your website stand out.
Performance & Optimization
Optimizing your websites for page load speed can be a seemingly complex subject because so many different facets affect how fast a page loads. It can range from the server’s speed to the options and settings selected, right through to the type and amount of content and even the size of the images added to the page or post.
The Avada Performance Wizard
The Performance Wizard takes the guesswork out of how to best optimize your Avada website. To get you started you are presented with a step-by-step interface that will guide you through the process.
What is important to note is that you should build your website first before running the Performance Wizard. Creating your website’s structure, placing design elements in situ, and formulating content ensures that the system has something to work with when searching for recommendations at each step of the process. The recommendations provided are for options that can be disabled or enabled to enhance overall performance.
Disable any features not used on the website, thereby reducing the amount of code that is loaded.
Scan your website for information about icons that are being used. You can also disable unused icon sets and discover how to optimize existing icons.
Check which fonts are being loaded on your website and then optimize how those fonts are served. Fewer variants will mean fewer requests and, therefore, faster loading times.
Scan your website to discover which Design, Layout, and Form Elements are not used on the website. Disable unused Elements, thereby reducing the amount of code that is loaded.
Optimize how the website’s CSS and JS assets should be enqueued. These options can have a significant impact on the performance of the page load. However, some of these options can also break functionality if you use a caching plugin, so proceed with caution.
Above The Fold Optimization
“Above the fold” is the part of a webpage that is immediately visible on your desktop or mobile screen without scrolling down. Traditionally, this digital real estate is where most would choose to display attention-grabbing headlines, important sales/marketing content, images, and even slider plugins as part of the page’s hero.
The rate of content delivery for a website, and in particular the perceived speed experienced by the end-user on a mobile device, is at the heart of Google’s Core Web Vitals. Thus, passing Core Web Vitals inevitably leads to a delicate balance between good SEO, attention marketing, and page load times for a website owner.
To assist you with managing your website’s performance and optimization, our team introduced purpose-built tools and features for Avada that can make it possible for you to fine-tune your website’s performance on mobile & desktop.
Generate Critical CSS
Critical CSS is a convenient performance feature. You can enable Critical CSS by going to the Performance Wizard > Optimization tab. Once it has been enabled, you can access the Critical CSS page from the WordPress sidebar at Avada > Critical CSS or Maintenance > Critical CSS from the Avada Dashboard. Both take you to the Critical CSS page to generate Critical CSS for both pages and posts.
Critical CSS is the CSS necessary to style the above-the-fold content. When generated for a page, it will be loaded into the page head, and the rest of the CSS styles moved to the footer, resulting in less render-blocking and a faster page load time.
Even with all of the performance options provided, Avada plays a lesser part than you might imagine when it comes to site optimization. Websites running Avada as the primary WordPress theme can be configured to optimize the layouts and structure that can lead to vastly improved page load scores. Still, ultimately, user content will principally dictate how fast and efficient your website will perform according to Google Core Web Vitals.
The color palette selected for the Avada Marketing Consultant prebuilt website is a selection of bright colors, as seen above. If you would like to change the Avada Marketing Consultant color palette, this can be done within the options panel, as explained in this help file and video.
Color increases brand recognition, and it can influence people in how they feel about a website. Colors produce different emotions in people, making it essential to choose the right colors for your website. The balance of white space, contrast, and well thought out color schemes are vital elements of good web design. If you have not already decided on your brand colors, choosing a color palette for your website can be confusing. However, using a handy tool like the Adobe Color Wheel or any of the myriad of app choices online, you can undoubtedly make this task effortless.
We suggest checking out HubSpot’s article on color theory.
Website Typography can be more important than you realize, from your brand and user perspective to your website’s overall look and style. It is often underrated and is, in fact, an art form and technique in itself. The following HubSpot guide to website typography will give you some great insights into the do’s and dont’s choosing which fonts work best for your Avada website.
The Avada Website Builder has a vast array of Typography controls, options, and font selections to make your job easier. See this detailed help file and video to get you started.
Below are the fonts used for the Avada Marketing Consultant prebuilt website:
H1, H2, Font Family: DM Sans
H3, H4 Font Family: DM Sans
H5, H6 Font family: DM Sans
To Get Started You Will Need The Following
To get started with the Avada Website Builder and to create your ideal website, there are a few things that you will need;
What are recommended plugins, and do you need them? In short, it is not the end of the world if you choose not to install and activate the plugins used with any particular Avada prebuilt website. Let’s take the Avada Marketing Consultant prebuilt website for example: The only 3rd party plugin used is the free HubSpot and in particular, the plugins Live chat option. Live chat is a great way to connect with your website visitors in real time to convert new leads, close more deals, and provide better support to your customers.
If you decide not to install the HubSpot plugin, the full site will still be imported, but the Live Chat aspect will not be active. The following plugins have been used with the Avada Marketing Consultant website:
World-Class Support And Resources
Many facets set the Avada Website Builder apart from the competition. None more important is that Avada is not reliant on 3rd party builders and tools to deliver a stable and seamless website building experience. No waiting for external developers and toolset creators to deliver the next update for your theme. We take pride in the fact that Avada is 100% maintained, evolved, and developed according to strict WordPress and PHP coding standards. Avada gives you peace of mind and guarantees that what you have to work with will always be ahead of the latest industry requirements.
What is a Prebuilt Website?
Simply put, prebuilt websites are complete websites that have been designed and built to fit an industry niche. Each website comprises pages, posts, content layouts, images, or various media types representing or showcasing an online presence for a target audience or business type.
Avada prebuilt websites and prebuilt content layouts (individual page or post content, layout sections, Call-to-actions, etc.) are carefully crafted by our talented team of designers to give you, the Avada user, a way to save time when prototyping a new website.
Avada’s prebuilt websites are a fantastic resource for creativity and inspiration. They will make web design a more efficient and productive process for beginners, marketers, and professionals alike. Here are some essential facts:
They are created to save you time when building a new website.
A prebuilt website can be imported with a few clicks.
Each prebuilt website is mobile and SEO friendly.
Each prebuilt website is entirely customizable to suit your project and branding needs.
You can white-label any prebuilt website for client work.
Prebuilt websites are included with your purchase
of the Avada Website Builder.
Each prebuilt website is optimized
Fast One-Click Install
Importing any Avada Prebuilt Website is as simple as clicking a button, with pre-import selections making it highly flexible. You can choose to import a full website (more than 98 to choose from) and parts of any other and anything in between. Choose pages, posts, portfolios, images, sliders, theme options, widgets, or uninstall as you prefer.