Performance Testing using Google PageSpeed Insights

Last Update: April 17, 2024

We all want our websites to load quickly, and there are a number of services out there to help us test, evaluate, and fix various issues affecting the loading speed of our pages. In this series of docs, we will be looking at the major players in this area, Google PageSpeed Insights, GTMetrix, Pingdom and WebPageTest, and how they can help you improve the loading speed of your Avada website. Read on!

PageSpeed Insights

PageSpeed Insights is an online tool from Google, which helps in identifying performance best practices on any given website. The PageSpeed Insights API (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved, and suggests overall ideas of how to make a website faster.

To use PageSpeed Insights, simply enter the url of your website, and click Analyze.

PageSpeed Insights

Core Web Vitals Assessment

When PageSpeed insights has analyzed your site the results will load on the page. This starts with an assessment of the Core Web Vitals, a collection of metrics that Google consider the most important to real world users. These are the Largest Contentful Paint (LCP), the First input Delay (FID), and the Cumulative Layout Shift (CLS).

Under these other notable metrics are also reported such as First Contentful Paint (FCP), Interaction To Next Paint (INP), and Time To First Byte (TTFB). You can see these results for both Mobile and Desktop. You will notice that the report defaults to the Mobile Results, in line with Google’s Mobile First Indexing. See the Desktop results by clicking on the Desktop link.

PageSpeed Insights > Core Web Vitals

There Is also an Expand View link to get more detail for these metrics. PSI classifies the quality of user experiences into three buckets: Good, Needs Improvement, or Poor. Your users experiences are distributed aloing the line, which is also marked with the 75th percentile for that metric.

PageSpeed Insights > Core Web Vitals Expanded

Just to clarify how to read these figures. If we look at the image below, we can see that 76% of page loads got a good result with the Largest Contentful Paint, a full 99% for the First Input Delay, and 89% for the Cumulative Layout Shift. To pass the Core Web Vitals Assessment, you need the percentage of page loads in the Good section to be at or above the 75th percentile.

To read more about how Google defines the Core Web Vital metrics threshholds, see the following page. You can also read more about this in the PageSpeed Insight Docs.

PageSpeed Insights > Core Web Vitals > Explained

Diagnose Performance Issues

PageSpeed Insights then provides a score which summarizes the page’s performance. This score is determined by running Lighthouselab data about the page. A score of 90 or above is considered fast, and 50 to 89 is considered average. Below 50 is considered to be slow.

PageSpeed Insights > Core Web Vitals > Performance Summary

Below this Performance Summary are several sections, that first show the data captured, then a range of audits that show how to fix issues, how to generally improve the site, and finally a list of passed audits. Let’s have a closer look.


Again, the Metrics section has a collapsed or expanded view. The expanded view has a description of the individual metric and a link to learn more about each one.

Below this, the test meta data is displayed, as well as a link to view a Treemap fo the pageload, a timeline view of the page load, and an audit filter. You can show all audits, or just audits relevant to a particular metric. Then come the individual audits.

PageSpeed Insights > Metrics

PSI separates its audits into three sections:

  • Opportunities provide suggestions how to improve the page’s performance metrics. Each suggestion in this section estimates how much faster the page will load if the improvement is implemented.

  • Diagnostics provide additional information about how a page adheres to best practices for web development.

  • Passed Audits indicates the audits that have been passed by the page.


The Opportunities section is what it says on the label. This section provides developers with recommendations to improve a page’s speed and gives an estimation of the page speed gained. You can expand on the opportunities by clicking the small chevron on the right, and there is a link more more information about the particular issue.

PageSpeed Insights > Opportunities


Diagnostics supplies more information about the performance of a page as well as other recommendations to improve a page’s speed. Likewise, the Diagnostics section can be expanded one point at a time, with further information and links to even more.

PageSpeed Insights > Diagnostics

Passed Audits

The final section, Passed Audits, is useful as it tells developers the audits that the page has passed on. These individual audits can also be expanded to show more details.

PageSpeed Insights > Passed Audits

Common Issues

  • Images – Images will be a typical issue for many sites. PageSpeed Insights might suggest you Defer offscreen images, Serve images in next-gen formats, or Properly size images. These issues must be addressed independently, but to get started on understanding the issues, please see A Comprehensive Guide to WordPress Image Optimization post.

  • Server Response Time – PageSpeed insights will often list Reduce server response times (TTFB) as an issue. This is the Time to First Byte, and to improve this, you will need to work with your hosting company to see if anything can be done in this area.

  • Eliminate render-blocking resources – Render Blocking, like many other technical terms, can be a complicated topic. It totally depends on the individual site and even page setup, which resources will be render blocking, so it’s very difficult to give general advice. Most of the time it will be the WP native jQuery libraries and the Avada stylesheet (which is the main static stylesheet and, if file compiler is used, the dynamic stylesheet) and these are not the sort of resources you want to eliminate. For other resources and complex site setups, cache plugins that combine resources, defer JS loading etc. can help, so please read our caching documents linked below.


Google PageSpeed Insights is a valuable tool to help detect and remedy issues that may be affecting your websites’ load time. It does however require time, patience and expertise. There are also other similar services like GTMetrix, Pingdom, and WebPagetest.

Remember, due to hosting and content variables, site optimization is a very complex area, and falls well outside of the support we can provide for Avada.

The Facebook Avada User’s Group has a large and very active membership, and this topic is regularly discussed on the Group.