Once you have set up your tags in Mailchimp, you can add them to your Avada Forms. In Avada Forms, specific tags are then selected for specific forms. For the Contact Form, you would add the ‘Lead’ tag, for the Newsletter Subscription Form, you would add the ‘Website Subscriber’ tag, and for the Register For Upcoming Events form, you would add the ‘Event Interest’ tag. In this way, anyone who submits one of those forms will get a tag added to their contact in Mailchimp.
The first step with this is to make sure Avada Forms is connected with your Mailchimp account. See the How To Integrate Mailchimp With Avada Forms document for more information on how to do that.
Once your account is connected, head to the Form Options tab of the form you are interested in. Here, under Submission, your will see an Actions option. Select Mailchimp from the dropdown list.
You should then see a Mailchimp option set below this. If you edit this options set, you will see a Mailchimp Action option. Click on Create / Update Contact to continue.
Now, select the Mailchimp list you want to connect to. There are options for Opt-In preferences, Form Consent, and Mailchimp Mapping, but the one we want for this document is in the Mailchimp Tags option.
Here you can select from any of the Tags you have added to your connected Mailchimp account. In the screenshot below, we have selected the Website Subscriber tag to those users who submit the Newlsetter Form.
And that’s it! Now, when a user submits the form, they will have that specific tag added to their contact, enabling you to easily segment your list for specific marketing actions.