How to use the Avada Price Tracking Feature

Last Update: September 22, 2026

Price Tracking lets shoppers ask to be notified when the price of a WooCommerce product drops. It turns a visitor who isn’t ready to buy today into a contact you can re-engage the moment the price moves — without you having to run a sale and hope the right people notice.

What it’s for

Shoppers abandon products for all kinds of reasons, and price is one of the biggest. Price Tracker gives them a low-friction way to say “I want this, just not at this price” instead of leaving and never coming back. When the price drops, they get an email pulling them straight back to the product — at exactly the moment they’re most likely to buy.

For you, every price alert sign-up is also a new contact captured with an explicit product interest attached, which you can see alongside the rest of that person’s activity.

Features

A “Price Alert” tab on the product page. Shoppers enter their email and, optionally, the price they’re waiting for.
Automatic price monitoring. Products are checked for price drops on a regular schedule, and immediately whenever you update a product’s price.
Batched alert emails. Rather than firing an email the instant a price ticks down, alerts are collected and sent out on an interval you control, using an editable email template.
A “My Price Alerts” account page. Logged-in customers can see everything they’re tracking, change their target price, or stop tracking a product, from their WooCommerce account.
An admin dashboard showing which products are being tracked, how many people are tracking each one, and the price range shoppers are waiting for.
One-click unsubscribe from every alert email, and a bulk “unsubscribe from all price alerts” option from the account page.

Setting it up

Price Tracker lives in Global Options > Sales > Price Tracker (requires WooCommerce to be active). It’s turned on by default. The available settings are:

Setting	What it does
Enable Price Tracker	Turns the whole feature on or off sitewide.
Price Tracker Form	The Avada Form used for the sign-up tab on product pages. Add or remove fields here to control exactly what a shopper sees and submits.
Price Tracker Page	The page shoppers are sent to for managing their alerts — linked from alert emails and, optionally, from WooCommerce My Account.
Add to My Account	Adds a “Price Alerts” link to the customer’s WooCommerce My Account menu.
Alert Interval	How often (in hours) price-drop emails are batched and sent out. Defaults to every 24 hours.

There’s no per-product on/off switch — every published product can be tracked once the feature is enabled. The alert email itself uses your site’s global “from” name and address, and its content and design can be edited directly from the Price Tracker dashboard (see below) via the Edit Email button.

Creating the sign-up form

The “Price Alert” tab shown on a product page is an Avada Form, so you build and edit it like any other form under Avada > Forms — you’re in full control of exactly which fields it asks for and how it’s labeled. At minimum it needs an email field; a number field for the desired price is optional but recommended.

What makes a form work with Price Tracker is a dedicated form action, configured on the form’s Submission tab:

Set Submission Type to AJAX — the Price Tracker action only runs on AJAX submissions.
Under Actions, add Price Tracker to the list of actions the form runs on submit (alongside things like Save To Database or Mailchimp, if you’re using those too).
A new Price Tracker panel appears with a Form Field Mapping control. Here you tell Price Tracker which of your form’s fields hold which piece of information:
- Email Address — required.
- Desired Price (Optional) — map this to your number field if you added one.
- Product ID (Optional) — almost never needs to be set manually. If left unmapped, Price Tracker uses the ID of the page the form was submitted from, which is exactly right for a form placed on a single product page.

Once the form is set up this way, point Global Options > Sales > Price Tracker > Price Tracker Form at it and it will appear as the “Price Alert” tab on every product page. The same form (and action) can also be placed anywhere else on the site — a popup, a sidebar, a dedicated landing page — and it will still create a price alert for the product whose page it’s submitted from, or for a specific product if you map the Product ID field to a hidden field carrying that product’s ID.

How it works for a visitor

On a product page, the shopper opens the Price Alert tab (alongside Description and Additional Information).
They enter their Email Address (required — pre-filled automatically if they’re logged in) and optionally a Desired Price — the price they’re waiting for. If they leave it blank, they’re simply notified on any price drop.
They click Notify Me and see a confirmation that the subscription was created.
Whenever the product’s price drops to or below their desired price (or drops at all, if no target was set), they receive an email letting them know, with a link back to the product and a link to manage or unsubscribe from their alerts.
If they’re logged in, they can review and manage everything they’re tracking from My Account > Price Alerts — updating a target price, removing a single product, or unsubscribing from all price alerts at once.

A shopper can only have one active alert per product — submitting the form again for a product they’re already tracking updates their existing alert rather than creating a duplicate.

Privacy

Signing up for a price alert is treated as its own explicit request, not something bundled into general marketing consent — it’s an action the visitor takes on purpose, for one specific product, so it isn’t gated behind a separate cookie-consent style checkbox.

What’s stored is limited to what the feature needs: the shopper’s email address (via their contact record), which product they’re tracking, their target price, and the price at the time they signed up. No IP address or other tracking data is collected as part of a price alert.

Every alert email includes an unsubscribe link that immediately stops alerts for that person without affecting any other email subscriptions they may have. Inactive price alerts and old price history are also cleaned up automatically after a period of time, and if a contact is deleted altogether (for example, in response to a data-deletion request), their price alert records are permanently removed with them.

Why use it

Price is one of the most common reasons a shopper leaves without buying — and normally that visit is a dead end. Price Tracker turns it into a standing opportunity: the shopper tells you exactly what they want and what it would take to convert them, and your site follows up automatically the moment that condition is met, with no manual list-building or campaign scheduling required.

It also surfaces useful demand signals you wouldn’t otherwise have — the Price Tracker dashboard shows which products people are waiting on and at what price, which can inform your discounting and promotion decisions even outside of the alerts themselves.