How to Use the Avada Abandoned Cart Feature
Last Update: September 22, 2026
Abandoned Cart automatically detects shoppers who add products to their cart but leave without completing checkout, then follows up with a recovery email that lets them pick up right where they left off. It requires WooCommerce to be active on your site.
Turning it on
Go to Avada → Global Options → Sales → Abandoned Cart. The Abandoned Cart switch there is on by default: “Enable abandoned cart recovery feature to send reminder emails to customers who left items in their cart.”
How detection works
Avada One periodically checks shopping carts that haven’t been updated for a while and marks them as abandoned once they’ve been inactive past a wait time you control.
If the same shopper comes back and completes their purchase before a recovery email goes out, the abandoned cart is automatically marked as recovered and no email is sent.
The recovery email
Once a cart is flagged as abandoned, Avada One waits a little longer and then sends a recovery email with a link back to the exact cart contents. Clicking the link takes the shopper to the page you choose here:
The email itself is a normal system email, so its subject, preview text, and design can be edited from the Email Editor (available via the Edit Email button on the Abandoned Carts screen) like any other transactional email. It ships with the subject line “You left something in your cart!”
Consent
Because a recovery email is a marketing-style follow-up, Avada One gives you a choice of how Cart Recovery Email Consent is handled before it sends one:
When Explicit is selected, two additional options appear:
Recovery emails always include an unsubscribe link, and Avada One automatically skips sending to anyone who has already unsubscribed, bounced, or complained.
Reviewing abandoned carts
The Sales → Abandoned Carts screen lists every abandoned cart Avada One has detected, with columns for the customer, number of items, cart value, status (Unrecovered / Recovered), number of reminder emails sent, and when the cart was abandoned. From this screen you can:
Targeting specific products
By default, Abandoned Cart follows every shopper’s cart with no product restrictions. If you want a recovery flow that only fires for particular products, you can build a custom automation in Marketing → Experiments instead, adding an Abandoned Cart event and choosing one or more specific products in its Product field — leaving it empty applies to any product, just like the default behavior. The event can also be marked as a Conversion Event for the experiment.
The “Abandoned Cart” event in Experiments
Separately from the feature above, Marketing → Experiments offers an Abandoned Cart event — described there as firing “When a cart is abandoned” — that you can attach to any experiment you build, split-test or analytics-only. This is the same underlying event that powers the Abandoned Cart feature described above, but you can also use it on its own: for example, to track how abandonment rates change alongside an unrelated split test, without setting up a recovery email at all.
