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Choosing the right website colors goes beyond aesthetics—it shapes brand consistency, improves accessibility, and enhances the user experience. With Avada’s Global Color Palette and integrated tools, you can control and update your WordPress website’s colors efficiently, without editing each element. Whether building a new website, customizing an existing design, or rebranding, Avada provides a flexible, time-saving global system to maintain your site’s style and accessibility.

Overview

Why Color Management Matters

According to research from the Nielsen Norman Group (NNG), color is most effective in design when it goes beyond web aesthetics to enhance usability and communication. Strategic color use helps draw attention to key elements, communicates visual hierarchy, improves navigation, and ensures accessibility for all users.

By centralizing color control, Avada makes it easy to apply these best practices consistently across your website:

  • Control your entire site’s colors from one location.
  • Quickly update your site’s color scheme without editing each Avada Element.
  • Maintain contrast and accessibility standards automatically.
  • Easily experiment with new designs.

Whether you’re starting from scratch or customizing a pre-built Avada website, mastering these tools will save time and elevate your site’s design.

Step 1: Start with the Avada Global Color Palette

The Global Color Palette is the foundation of Avada’s color management system. You can access it under: WordPress Dashboard> Avada > Global Options > Colors

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Avada starts with eight default colors. The Avada Setup Wizard helps you select or customize your palette, allowing you to choose from preset colors or your own custom colors.

How to Structure Your Color Palette

Avada Setup Wizard Color Palette

To build a balanced, accessible color scheme:

  • Start with light tones – white, off-whites, and background neutrals.
  • Add accent and primary colors – your brand’s key colors.
  • Finish with darker tones – used for text, borders, and emphasis.

Avada’s palette follows a simple pairing logic to ensure contrast:

  • Color 5 pairs with Color 1
  • Color 4 pairs with Color 8

The Avada Setup Wizard checks your palette for contrast and luminance to ensure accessibility standards are met.

Step 2: Use Global Colors for Easy Site-Wide Updates

Avada uses color positions in the theme. Changing a color in the Global Palette instantly updates all occurrences across the site. For example, if you replace the color in Position 4 with a new hex code, every element referencing that position—such as buttons, headings, and icons—will instantly update.

Adding and Renaming Colors

  • Click “Add New Color” to expand the palette beyond eight colors.

  • Rename colors for easier tracking (e.g., “Primary Blue” instead of “Color 4”).

This system maintains consistency and allows quick site-wide updates or rebranding.

Step 3: Master the Avada Color Picker & Advanced Options

Avada includes two color pickers:

  • Global Color Picker – (linked to the palette)
  • Standard Color Picker – (manual color selection)

When a color option is tied to the global palette, you’ll see a grey background, a blue globe icon representing a global link, and the global color name is displayed.

Using Advanced Global Adjustments

Click the “Advanced Options” icon to fine-tune a global color without adding new palette colors. You can adjust:

Avada Color Advanced Options
  • Hue – (color tone)
  • Saturation – (intensity)
  • Luminance – (brightness)
  • Alpha Channel – (transparency)

These adjustments create variations for effects and states (like hovers) while everything remains globally linked.

Switching to the Standard Color Picker

If you click the color indicator (not the globe), the link to the global color is removed, allowing you to:

Avada Color Picker
  • Paste a hex code (e.g., #ffb600)
  • Drag to choose a color manually
  • Adjust saturation to create muted or pastel tones
  • Use the transparency slider, which switches the value to RGBA (e.g., rgba(255,102,0,0.5) for semi-transparent colors)

Step 4: The Four Color States in Avada

Every color field in Avada falls into one of four states:

  • Linked Global Color – Displays the global color name, a blue globe icon, and a gray background.
  • Default Global Option – A default color from theme settings is used (no globe or text).
  • Custom Value – Displays a manually entered hex or RGBA code.
  • Empty State – No value is set (transparent or undefined).

Recognizing these states helps you determine whether a color is set globally or overridden locally.

Step 5: Follow a Top-Down Workflow for Best Results

To keep your site consistent and easy to maintain, follow this order when setting colors:

  • Set up the Global Color Palette – Via the Avada Setup Wizard or manually
  • Configure Global Defaults – For Avada Elements to match your palette.
  • Override Locally – Only when specific Avada Elements need unique styling.

This approach ensures you can rebrand, tweak, or experiment with colors in just a few clicks—without the need for endless manual edits.

Summary

Avada’s Global Color Palette and top-down approach make color management seamless, ensuring your site is unified, accessible, and simple to update.

For beginners, the Avada Setup Wizard is the perfect starting point, guiding you through palette selection and accessibility checks so you can build a strong foundation for your website’s color scheme.

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Leave a comment

  1. hamdi August 7, 2025 at 11:45 am - Reply

    Excellent guide on working with color options in Avada—super helpful for keeping branding consistent across a site. I recently redesigned a WordPress site for a local business using Avada, and the flexibility in global colors really saved time.

    Thanks again for the great content!

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