How to use the Avada Marketing Email Feature

Last Update: October 20, 2026

Avada’s Emails feature lets you design and send every email your store sends — automatic emails like abandoned cart recovery and price drop alerts, plus your own one-off or campaign emails — from a single place. You’ll find it under Marketing → Emails in the Avada admin.

All emails share the same visual editor and the same branded template, so once you’ve set your header, footer, and colors once, every email you send — automatic or custom — looks consistent.

Turning emails on and connecting a sender

Before any email can go out, two things need to be in place: the Emails feature needs to be switched on, and you need to tell Avada how to send mail. Both live under Global Options → Marketing → Emails.

Emails — the master switch. When this is off, no emails are sent at all, whether automatic or custom.
From Name and From Email — the sender name and address shown on every outbound email (campaigns, alerts, reminders, and more). A From Email address is required before anything can send.
Reply To Name and Reply To Email — where replies to your emails should go.
Email Sender — choose how your emails are actually delivered. The options are None (emails fall back to your site’s normal delivery method, with no tracking or logging), Postmark, or Amazon SES.

Connecting Postmark

Postmark is a dedicated email delivery service that improves deliverability and gives you open/click tracking and delivery status for every email. To connect it:

Set Email Sender to Postmark.
Paste your Postmark Server API Token (from your Postmark account) into the field that appears.
Optionally adjust the Message Stream settings — Avada sends transactional emails (like abandoned cart or price alerts) and broadcast/campaign emails through separate Postmark message streams, so you can track and report on them independently.
Copy the webhook URL shown on this screen into your Postmark account’s Webhook settings for each stream. This is what lets Avada record deliveries, bounces, opens, and clicks in the Email Logs (see below). If your webhook needs authentication, you can also set a username and password here that must match what you configure in Postmark.

Setting up your sending domain and verifying it belongs to Postmark itself — there’s no domain verification step inside Avada.

Building and editing an email

Every email — whether it’s one of Avada’s built-in automatic emails or one you create yourself — opens in the same editor: the WordPress block editor (Gutenberg), with a few email-specific additions. From Marketing → Emails, click Add New to create a custom email, or click any email in the list to edit it.

Inside the editor you build your email content using ordinary blocks — headings, paragraphs, images, buttons, and so on — just as you would in a normal post. A live preview shows exactly how the email will render.

Subject line and preview text

In the editor’s Email settings panel you’ll find two email-specific fields:

Subject — the email’s subject line.
Preview text — the short snippet many inboxes show next to the subject line. Avada shows a live character counter and recommends keeping it under 150 characters.

Both fields accept personalization tags (see below), and both can be edited independently for every email.

The shared email template

Rather than picking from a library of templates, every email in Avada uses one shared template consisting of a header, a body area, and a footer — this is what gives all your emails (automatic and custom alike) a consistent look. To change the header logo, footer text, colors, or overall branding, click Edit Template at the top of the Emails screen. Because the template is shared, Avada warns you before you make changes that this will affect every email that uses it, not just the one you started from.

Personalization tags

While editing an email’s subject, preview text, or content, you can insert personalization tags — placeholders that get filled in with real data when the email is actually sent (for example, a contact’s name or their cart total). Tags appear in square brackets, like [awb/contact-first-name], and while editing you’ll see a realistic sample value in their place so you can check your layout before sending.

Available tags include:

Category	Tags
Contact	First Name, Last Name, Full Name, Email
Links	Unsubscribe URL, Manage Subscription URL, Activate URL, Restore Cart URL, View in Browser URL, Manage Price Alerts URL
Cart	Cart Total, Cart Item Count
Wishlist	Wishlist URL, Wishlist Name, Wishlist Item Count, Wishlist Unsubscribe URL, Wishlist Items (a formatted table of saved items)
Orders & reviews	Order Number, Order Date, Product List, Review Link, Order Link
Site	Site Title, Homepage URL, Site Tagline, Current Year, Admin Email

The same full list of tags is available in every email — Avada doesn’t restrict which tags you can insert based on the type of email you’re editing, so double-check that a tag actually makes sense for the email you’re sending (a wishlist tag in an order confirmation, for instance, won’t have anything to fill it with).

System emails

Avada automatically sends five system emails on your behalf. They appear in your Emails list tagged System and, unlike custom emails, can’t be deleted — but you can fully edit their subject, preview text, and content just like any other email using the same editor described above.

Email	What triggers it	Where to turn it on/off
Subscription Verification	Sent when a contact must confirm their subscription via double opt-in.	Per-form, in that form’s settings
Review Reminder	Sent after an order is completed to request a product review.	Global Options → Marketing → Sales
Price Drop Alert	Sent when one or more tracked products drop in price.	Global Options → Marketing → Sales
Abandoned Cart Recovery	Sent to recover an abandoned shopping cart.	Global Options → Marketing → Sales
Wishlist Reminder	Sent to remind a contact about items saved in their wishlist.	Global Options → Marketing → Sales (set the reminder delay to 0 to disable)

Email logs

The Logs tab on the Emails screen shows every email that has gone out through your connected sender — system emails, custom emails, and campaigns. Only emails sent through a connected email sender are recorded here; if your Email Sender is set to None, nothing appears in this log.

Each row shows:

Email — the subject line and recipient address.
Source — whether it was a Campaign, a Transactional email (system emails like abandoned cart or price alerts), a System email, or sent through WordPress’s own mail function.
Provider — which sending service delivered it.
Status — Pending, Sent, Delivered, Soft Bounce, Complained, Rejected, or Failed, with the date it was sent (or last updated).
Opens / Clicks — how many times the recipient opened the email and clicked a link in it.

You can search by recipient or subject, and filter by status or source. A failed campaign email can be retried directly from its row — this re-queues it to send again shortly. Individual transactional and system emails can’t be retried the same way, since their original content isn’t stored after sending; those rows exist as a record of what was attempted.