Terms And Conditions

Last Update: October 21, 2025

1. Introduction

Thank you for using our products, services, and websites. We, the Luke Beck Inc., are a company based in Florida, USA creating products and services to enhance your website-building experience.

These Terms and Conditions explain what you can expect from us, and what we expect from you, when using our websites, products, and services. By accessing or using our websites or purchasing our products, you agree to these Terms.

2. Definitions

  • “Agreement” or “Terms” refer to these Terms and Conditions.
  • “Avada Team”, “ThemeFusion”, “us”, or “we” refer to the Luke Beck Inc. and its team members.
  • “ThemeFusion” refers to our company, the Luke Beck, Inc.”; our Site; our Service; or a combination of all or some of the preceding definitions, depending on the context in which the word is used.
  • “Customer”, “buyer”, “user”, or “you” refer to you, the person entering into this agreement.
  • “Website”, “websites” or “site” refer to one or all of the following websites: https://avada.com, https://my.avada.com, https://avada.websites, https://avada.studio.

  • “Avada” refers to our Website Builder for WordPress, a product which is sold exclusively on the Envato marketplace, Themeforest.
  • “Prebuilt content platforms” refers to the showcase and import platforms we provide to customers. These are: https://avada.websites, https://avada.studio.
  • “Services” refers to the services that we provide, which include any service around Avada, product updates, product support, prebuilt content platforms, and our websites.
  • “Terms” refers to these Terms and Conditions.

3. Eligibility

To use our products, services, and websites you must meet the following conditions:

  • You must be at least 18 years old, or the minimum legal age required to enter into a binding contract in your place of residence.
  • You are responsible for all actions taken under your account, including activity by anyone using your login details. Please keep your password secure.
  • If you believe your account has been compromised or accessed without authorization, contact us immediately.

  • If you register on behalf of an organization, you confirm that you are authorized to bind that organization to these Terms. Both you and the organization are jointly responsible for any actions under the account.

  • You agree to provide accurate personal and contact information as needed for us to provide our Services and communicate with you.

4.​ Products And Services

We offer the following products:

We also provide product updates, customer support, prebuilt content platforms, and an account dashboard for license and subscription management.

5.​ Accounts and Access

To use our services or access certain features, like license and subscription management, and support), you must create an account at my.avada.com and keep your account details accurate and secure. You are responsible for any activity that occurs under your account.

6.​ Licensing And Usage

We grant you a non-exclusive, limited license to use our products in accordance with these Terms and Conditions. For additional licensing terms, please see below.

You agree not to resell, share, or redistribute our software, license keys, or subscription access.

6.1​ Avada Licensing

Avada is exclusively sold on the Envato marketplace, Themeforest. Themeforest controls the transaction, fees, and item support terms (six months of support included with the purchase) and issues the license for all items purchased on the marketplace. The licensing terms for Avada, can be seen on the Themeforest Licensing page.

7.​ Product Updates And Support

Product updates and technical support are available only to users with an active and valid license or subscription.

Our support is facilitated by dedicated and passionate world-class experts, managed using a secure email-based ticketing system called HelpScout. You can submit and manage support requests through your My Avada account dashboard.

Support covers product-related questions, troubleshooting, and guidance for features included with your product license. We do not provide custom development, server configuration, or third-party product support.

Support access is subject to fair use. This means we aim to help all customers efficiently and reserve the right to limit or suspend support for excessive, abusive, or inappropriate use of our support services.

More detailed information about support can be found in our Support Policy.

8.​​ Payments and Subscription Renewal

8.1​ Avada Purchases

Purchases of Avada are managed and billed by Envato (ThemeForest), and their payment terms and checkout processes apply.

9.​ Refunds

9.1​ Avada Refunds

Refunds for Avada are subject to Envato’s Refund Policy.

10.​ Intellectual Property

10.1​ Our Content and Ownership

All software, designs, code, text, graphics, logos, and other materials included in our products and on our websites are the property of Luke Beck Inc. or our licensors and are protected by applicable copyright and intellectual property laws.

You may not copy, modify, distribute, or create derivative works of our products or materials except as permitted by your valid license or subscription. Any other usage needs our prior written permissionor is prohibited otherwise.

10.2​ User/Customer Content

Some parts of our websites or services may allow you to upload or submit content, such as text, images, or other materials (“User Content”).

By submitting User Content, you grant Luke Beck Inc. a non-exclusive, worldwide, perpetual, irrevocable, sublicensable, royalty-free license to use, reproduce, distribute, publish, and display that content for purposes related to our services and business operations (including marketing, showcasing, or improving our products).

You confirm that:

  • You own or have the right to grant us these rights over your content.

  • Your content does not infringe on anyone else’s rights or violate any laws.

  • You agree to indemnify and hold us harmless from any claims or losses arising from a breach of these warranties.

10.3​ Trademarks

“Avada”, “Avada Website Builder”, and “ThemeFusion” are used by us, Luke Beck Inc., to uniquely identify our websites, products, services, and business. You agree not to use these phrase or our logos anywhere without our prior written consent. Additionally, you agree not to use our trade dress, or copy the look and feel of our websites or its design, without our prior written consent. You agree that this paragraph goes beyond the governing law on intellectual property law, and includes prohibitions on any competition that violates the provisions of this paragraph, including starting your own competing business.

10.4. Revocation Of Consent

We may revoke our consent for your use of our intellectual property, or any other permission granted to you under this Agreement, at any time. You agree that if we so request, you must take immediate action to remove any usage of our intellectual property that you may have engaged in, even if it would cause a loss to you.

10.5. Copyright & Trademark Infringement

We take copyright infringement very seriously. If you believe that your copyright has been infringed, please send us a message which contains:

  • Your name.

  • The name of the party whose copyright has been infringed, if different from your name.

  • The name and description of the work that is being infringed.

  • The location on our Site of the infringing copy.

  • A statement that you have a good faith belief that use of the copyrighted work described above is not authorized by the copyright owner (or by a third party who is legally entitled to do so on behalf of the copyright owner) and is not otherwise permitted by law.

You must sign this notification electronically and send it to our copyright agent at support@avada.com.

We recommend that you send us similar information to that above in regards to any allegation of trademark infringement, and we will address it as soon as practicable.

11. Third-Party Services

Some features or integrations may rely on third-party services (such as Envato, Google, OpenAI etc.). Use of those services is subject to their own terms and privacy policies.

We are not responsible for third-party service availability, security, or functionality.

12. Rules Of Use

To keep our products and community safe and fair for everyone, you agree not to:

  • Violate any applicable laws or regulations in the United States or in your local jurisdiction.

  • Post, upload, or send anything that is violent, threatening, pornographic, hateful, discriminatory, or otherwise objectionable.

  • Infringe on anyone’s intellectual property rights, defame, impersonate, or otherwise violate the rights or privacy of others.

  • Attempt to hack, phish, inject malicious code, or otherwise compromise the security or integrity of our websites, services, or other users’ data.

  • Use our products or services in a way that could harm Luke Beck Inc., our reputation, or other users.

13. Termination & Cancellation

We may suspend or terminate your account, licenses, or access to any of our services at any time, with or without notice, if we believe you’ve violated these Terms, misused our products or services, or for any other reason at our discretion.

This includes ending your access to product updates, support, or subscription features.

If your account or licenses are terminated, you must immediately stop using our products and services.

Any sections of these Terms that are intended to continue after termination — including payment obligations, warranties, and limitations of liability — will remain in effect.

We’re not responsible for any loss or damage you or others may experience as a result of suspension or termination of access to our services.

14. Warranties and Limitation of Liability

Our products and services are provided “as is” and “as available”, without warranties of any kind — either express or implied.

We make no guarantees about merchantability, fitness for a particular purpose, non-infringement, or the reliability or availability of our services.

To the fullest extent permitted by law, Luke Beck Inc., its directors, employees, and partners are not liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, or goodwill, arising from the use or inability to use our products or services — even if we have been advised of the possibility of such damages.

You agree that we are not responsible for:

  • Any issues caused by third parties, including vendors, payment processors, or service providers.

  • Service interruptions, delays, or data loss..

  • Actions of other users or third parties, including intellectual property infringement or defamation.

If applicable law does not allow us to fully limit our liability, our total liability to you will be limited to the smallest amount permitted by law.

Residents of jurisdictions with specific release requirements (including California Civil Code § 1542) waive any provisions that would otherwise limit this release.

Nothing in these Terms excludes liability where it would be unlawful to do so, such as for death or personal injury caused by negligence, or for fraudulent misrepresentation.

15. Force Majeure

We are not responsible for any delay or failure to perform our obligations under these Terms if it results from events beyond our reasonable control.

These events may include (but aren’t limited to): natural disasters, war, terrorism, riots, embargoes, government actions, labor disputes, communication or internet outages, infrastructure or power failures, shortages of materials, or interruptions caused by third-party providers (including hosting, payment, or AI services).

When such events occur, our obligations will be suspended for as long as the event continues, and we’ll make reasonable efforts to resume normal operations as soon as possible.

16. Severability

If any part of these Terms is found to be invalid or unenforceable, the rest of the Terms will still apply.

If two provisions ever conflict, we’ll decide which one applies in that situation.

17. Non Waiver

If we don’t enforce part of these Terms right away, it doesn’t mean we’ve given up our rights.

We may choose to enforce any part of these Terms at any time.

18. Assignment of Rights

You may not transfer, assign, or delegate any of your rights or obligations under these Terms without our prior written consent.

We may transfer or assign our rights and obligations under these Terms to another organization or entity at our discretion, such as in the event of a merger, acquisition, or business restructuring.

19. Governing Law

These Terms and Conditions are governed by and construed in accordance with the laws of the State of Florida, USA, without regard to conflict of law principles.

Any disputes will be handled exclusively in the courts located in Florida, USA.

29. Contact Us

If you have any questions about these Terms or our products, please contact us at:

Email: support@avada.com
Website: https://avada.com

Notice for California Users and Residents
If you’re a California resident and have a question, complaint, or concern about our services, you may contact us at the address above.

You may also reach out to the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at:

1625 North Market Blvd., Suite N 112
Sacramento, CA 95834
Telephone: (800) 952-5210

21. Updates To These Terms

These Terms were last updated on October 21, 2025. We may update these Terms from time to time. Any changes will be posted on our website.

By continuing to use our products or services after updates are posted, you agree to the revised Terms.