To start, simply add the element into your desired column, and then configure the Element as you wish.
Initially, choose the source of the ticker feed by choosing a Post Type to display, and then configure the feed. There are options to display the ticker as a running ticker, or one at a time, as well as being able to control the speed and distance between posts etc. There are also some design options for styling the Element.
Read below for a detailed description of all element options.