Custom Permalinks Return 404 Errors

Last Update: February 14, 2024

If you are getting 404 errors when accessing pages, please see the information below.


“I just setup my WordPress installation and my awesome new Avada Website Builder. I went into WP Admin > Settings > Permalinks and selected something other than the default option. But now when I try and navigate to a page, it just returns a generic ‘404 Error – Page not found’ message. What gives?”

Likely Causes

Firstly, this is not an Avada issue. The problem involves your core WordPress installation, or your web server configuration. There a few things that can cause this to happen:

  • Apache II mod_rewrite module is not being loaded by your web server.
  • Your WordPress .htaccess file is missing or not writeable by the web server.

  • Apache II is configured to disallow overrides by your .htaccess file.


There are several solutions to this issue. Please see the list below.

  • Firstly, make sure that mod_rewrite is installed and enabled on your Apache II web server, and also make sure that the webserver allows your .htaccess file to override the server directory configuration.
  • Make sure that your WordPress .htaccess file is present in your WordPress installation. If it is not, simply create a blank file called .htaccess and upload it to your WordPress installation folder.

  • Set permissions on your .htaccess file that allows your web server to write to the file – CHMOD 666.
  • Go back and set your permalinks option to the “default” option and save the change. Then, set it to something other than the default and save the change.

  • If your .htaccess file is writeable by the web server, it will contain new directives that sets rewrite rules for your custom permalink option.
  • If it is not writeable, you will see a message below your permalinks screen that contains the rule set you need to add manually into your .htaccess file, save it, and upload it back to the WordPress installation folder.

  • Check to see if you can navigate from your front page menu links without error.
  • If the issue persists, contact your web host support team for further assistance.