The reading settings allow you to choose to either display the latest posts on the homepage of your website, or instead, one of the pages you’ve created.
If you are creating a blog then the first option is a good choice as visitors to your website will be greeted with your newest blog posts. However, if you are building a static website, such as a company website, portfolio, or online shop, you may want to choose a page to be displayed as your homepage.
The posts page option allows you to define how your users can access your blog content if you do set a static page as your homepage. In order to make use of this setting you must first create a new page and give it a name, such as Posts or Blog, and then publish it.
The page must be left blank and then it can be selected from the Posts page menu. Now whenever that page is accessed by a visitor, it will display the list of latest blog posts from your website.
Other settings on this page allow you to choose how many blog posts to display per page, and how many blog posts to display in the subscription feed. The default value of 10 is a good choice for both of these settings.
You can also choose whether to display the full text of a post to subscribers who are viewing your content in an app like Feedly, or just a summary. The full text option allows your subscribers to read your posts without visiting your website and is more convenient for them.
While the summary option forces them to return to your website to read the full post. The advantage of this option is that it gives you more opportunity to expose them to your other content, or sell them a product or service.
The Search Engine Visibility field should remain unchecked unless you are still working on your website and don’t want it included in the search engines just yet. Although do remember to uncheck this option when your website is ready to be found via search engines like Google.